What you will achieve by the end of the course
What we will cover in this course
- You will learn the basic principles of marketing and truly understand who your target audience is.
- You will create a persona for your target audience.
- You will take part in a discovery exercise to understand why you want to invest in your brand and what you want to be known for within your market.
- You will come up with content ideas that will be targeted and relevant to your target audience.
- You will create a simple content strategy that works for you.
- You will learn about the different ways you can communicate and engage with your target audience on Linkedin.
- You will work out what type of content you're most comfortable with, and you will start sharing your opinion online!
- You will understand the very essential tips and tricks that a lot of people miss when it comes to creating content on Linkedin.
- Lastly, I will share some advice to achieve some quick wins with your brand on Linkedin.