What you will achieve by the end of the course

What we will cover in this course

  1. You will learn the basic principles of marketing and truly understand who your target audience is.
  2. You will create a persona for your target audience. 
  3. You will take part in a discovery exercise to understand why you want to invest in your brand and what you want to be known for within your market.
  4. You will come up with content ideas that will be targeted and relevant to your target audience.
  5. You will create a simple content strategy that works for you. 
  6. You will learn about the different ways you can communicate and engage with your target audience on Linkedin. 
  7. You will work out what type of content you're most comfortable with, and you will start sharing your opinion online! 
  8. You will understand the very essential tips and tricks that a lot of people miss when it comes to creating content on Linkedin.
  9. Lastly, I will share some advice to achieve some quick wins with your brand on Linkedin.